Chapter 7™ was born in 2014 with the passion and curiosity of our Malt Chaser, Selim Evin. The brand's name was inspired by literature, and the design by distillery wall writings and cask end prints. The typography on our labels come from UK traffic guide signs. As we compile a Whisky Anthology, each of our editions is like a chapter. 7 is inspired by a monologue called Seven Ages of Man from Shakespeare's play, As You Like It. This famous monologue compares the world to a stage and life to a play, and depicts the seven stages of a man's life just like whisky evolving, with wood crafting its magic over the years in a subtly distinctive way.
Our bottling choices are not driven by what sells faster. We like experimenting and surprises and sometimes take risks to reveal atypical whiskies. We bottle whiskies from single casks and sometimes we create small batches with two to five casks. Most of the time our whiskies are cask strength and we don't use chill-filtering or colouring to keep all of the characteristics of the whisky untouched. Majority of our editions are Single Malt Scotch whiskies but we've been bottling some exceptional Irish single malts, single grain and blended malt Scotch whiskies.
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